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    swp(at)interibex.ch

    Twitter :@swpdigital

    SmartWebPresence

    Inter-ibex Consulting SA

    Le Trési 6b
    1028 Préverenges
    Suisse
    Tél. +41 21 802 60 00
    Fax +41 21 802 60 0

    The Digital Growth System

    Digital  Growth Process

    Digital  Maturity Model

    Strategic Integration

    Digital Growth Process – Step 1

    • Business Model & Situation Analysis

    • market positioning consolidation

    • Market Penetration and Growth Objectives

    • Digital Innovation Strategy

    Digital Business Model Innovation

    Transformation or Disruption.

    Digital Business Model Innovation

    Leverage digital to outsmart competition

    • Identify key business processes to digitize to meet KPI targets
    • Design digital marketing campaigns and integrate with sales funnel
    • Orchestrate marketing and sales performance with a demand generation framework
    • Measure KPI’s across your business model and across initiatives
    • Automate KPI reporting  through a performance dashboard
    Solution added

    Ansoff Growth Model

    Identify growth objectives

    Ansoff Growth Model

    Identify growth objectives

    • Define growth diversification strategy.
    • Align  communication, marketing and sales channels with growth objectives and audience segmentation
    • Establish marketing, sales, financial and management KPI’s to measure growth.
    Solution added

    Value Proposition Design

    Establish a market positioning that delivers a competitive advantage.

    Value Proposition Design

    Establish a market positioning that delivers a competitive advantage.

    • Ensure that your value propositions meet the 3 types of fit 
    • Integrate your positioning in your business model
    • Design audience personas for targetting

    Image source : BusinessModelGeneration.com

    Solution added
    Business Model Canvas

    Business Model Canvas

    Evaluate your business model.

    Business Model Canvas

    Business Model Canvas

    Evaluate your business model.

    • Identify back office and customer facing processes
    • Rank processes by efficiency and identify bottlenecks
    • Design process digitization to optimize end-to-end performance
    • Prioritize digitization in a roadmap /maturity model

    Image Source : BusinessModelGeneration.com

    Solution added

    Deliverables

    Strategy report

    Branded Mockups

    Information Architecture

    Strategic Integration

    Solution added

    Multichannel  Activation

    Digital Growth Process – Step 2

    • Multichannel Digital Presence

    • Content & Search Engine Optimization

    • Integrated Cloud Architecture

    Integrated Cloud Architecture

    Scale on demand and accelerate time to value

    Integrated Cloud Architecture

    Scale on demand and accelerate time to value

    • Cloud based hosting to reduce cost and scale our web presence performance.
    • Content managment system to manage your digital assets and allow for intuitive campaign operations.
    • Adapted  to your IT infrastructure for easy integration with in-house technologies.
    Solution added

    Search Engine Optimisation

    Build a keyword glossary that reflects your market positioning.

    Search Engine Optimisation

    Build a keyword glossary that reflects your market positioning.

    • Web presence structure optimized for indexing by search engines
    • Content coherence with keywords trends in your industry
    • Consolidation of keyword glossary to be used throughout communication campaigns
    Solution added

    Go Multichannel

    Multiply your audience.

    Go Multichannel

    Multiply your audience.

    • We design your digital presence for languages, devices and social channels that suit your audience.
    • Whether responsive or adaptive design, your content is optimized for broadcast on various channels
    Solution added

    Deliverables

    Branded SEO optimised website on CMS

    Integrated with CRM/Analytics

    Multichannel Activation

    Solution added

    Measurable Growth

    Digital Growth Process – Step 3

    • Expand your outreach

    • Refine your customer journey

    • Drive audience engagement

    • Convert your audience

    Conversion is only the beginning

    kick-start your customer lifecycle

    Conversion is only the beginning

    • Drive sales process with an automated sales funnel and measure KPI’s
    • Rank prospects and integrate into lifecycle marketing
    • Target and re-target prospects with customized value propositions
    Solution added

    Engage and nurture

    Develop engaging customer relationships

    Engage and nurture

    • Nurture your audience with your value propositions and retarget through subsequent campaigns
    • Develop sustainable relationships with your fan base through active community management
    Solution added

    Deliver a superior customer journey

    User experience is key

    Deliver a superior customer journey

    User experience is key

    • Personalize content to audience segmentation
    • Maintain coherence of customer journeys across channels
    • Optimize cross channel user experience through A/B testing
    Solution added

    Expand your outreach

    Orchestrate multichannel broadcast with marketing automation

    Expand your outreach

    Orchestrate multichannel broadcast with marketing automation

    • Broadcast content across channels according to campaign plan
    • Measure  KPI’s across channels
    • Expand your audience and brand notoriety
    Solution added

    Deliverables

    Monthly performance reports

    Optimisation recommendations

    Measurable Growth

    Solution added

    Digital Maturity Model

    • Level 1 – Multichannel Content Personalisation

    • Level 2 – Multichannel Demand Generation

    • Level 3 – Seamless Multichannel Experience

    Integrated Cloud Maturity levels

    Accelerate growth with integrated cloud technologies

    Integrated Cloud Maturity levels

    Level 1 : Multichannel Content Personalisation

    • CMS, CRM and Web analytics integration

    Level 2 : Multichannel Demand Generation

    • Demand generation framework integration
    • Digital Asset Management integration
    • CMS, CRM and Web analytics integration

    Level 3 : Seamless Multichannel Experience

    • Identity management service integration
    • Demand generation framework integration
    • Digital Asset Management integration
    • CMS, CRM and Web analytics integration
    Solution added

    Analytics Digital Maturity Levels

    Measure, refine and grow

    Analytics Digital Maturity Levels

    Level 1 : Multichannel Content Personalisation

    • Develop insights on visitor’s social , local and mobile behavior for content personalization needs

    Level 2 : Multichannel Demand Generation

    • Harvest conversion rates across marketing campaigns, devices and social platforms
    • Optimize demand generation and sales automation frameworks for higher conversions

    Level 3 : Seamless Multichannel Experience

    • Gather business insights from analytics and KPI’s for digitized processes across business model
    • Drive digital transformation of operating business model using insights and KPI dashboard
    Solution added

    Mobile Digital Maturity levels

    Build growth with a mobile first digital presence

    Mobile Digital Maturity levels

    Level 1 : Multichannel Content Personalisation

    • Integrate mobile ( iOs, Android, Windows Mobile) in communication strategy.
    • Reach audience and provide consistent user experience across mobile platforms (responsive design for instance)
    • Adopt a cross platform mobile technology to reduce costs

    Level 2 : Multichannel Demand Generation

    • Orchestrate mobile content offering with Wifi-Marketing and Geo-Marketing platforms

    Level 3 : Seamless Multichannel Experience

    • Coherent branding and functionality across all mobile platforms
    • Integrate mobile in customer journeys (users can start a transaction on desktop and finish on mobile, vice-versa)
    Solution added

    Social Digital Maturity Levels

    Set Foundation For Visitor Engagement

    Social Digital Maturity Levels

    Level 1 : Multichannel Content Personalisation

    • Integrate  social media and social demographics in communication strategy
    • Internationalize your digital presence.
    • Develop a hashtag and keyword glossary used actively used by your audience
    • Broadcast content across social media platforms used by different audience segments

    Level 2 : Multichannel demand generation

    • Develop sustainable and active community relationships with audience by building trust
    • Create brand fans and advocates and integrate social in digitized processes across your organization.

    Level 3  : Seamless multichannel experience

    • Active community management across digital initiatives
    • Consistent brand identity across social channels
    • Augment social channels with transactional digital processes
    Solution added

    Adopt a maturity model for your digital roadmap

    Digital Maturity Model

    Solution added

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