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    swp(at)interibex.ch

    Twitter :@swpdigital

    SmartWebPresence

    Inter-ibex Consulting SA

    Le Trési 6b
    1028 Préverenges
    Suisse
    Tél. +41 21 802 60 00
    Fax +41 21 802 60 0

    Digital

    Presence

    for

    Business

    Growth

    Digital
    Business Strategy

    Pick Your Solutions

    Communication Marketing
    & Sales Optimisation

    Pick Your Solutions

    Managed
    Digital Services

    Pick Your Solutions

    Start with a winning Digital Business Strategy

    Delegate your digital agenda

    A digital center of excellence at your service

    Delegate your digital agenda

    Smart Objectives

    • Orchestrate a cross functional digital strategy without consuming senior-management time and attention.
    • Turn your digital agenda into end to end business and operating models
    • Rely on a pool of talent, as a center of excellence to sustainably accompany your organization as it embraces digital culture.

    Smart Web Presence™ @ work

    Strategic Integration

    • Map out the digitization efforts to the business model, and rationalize using a shared infrastructure by avoiding silos
    • Design a maturity model that will allow the adoption of digital transformation across the organization
    • Define a cycle of continuous delivery and improvement managed by agile development processes.

    Multichannel Activation

    • Accompany business leads to design digitized processes, break down into development capacity and sequence out implementation in phases using a maturity model for end to end processes.
    • Deliver production-ready digitized processes in small chunks at a regularly paced rhythm of weeks, accelerating time-to-value.
    • Rapidly test processes using A/B testing and shelve those that fail the test before they become investment sinkholes, using insights from analytics.

    Measureable Growth

    • Guarantee business continuity during transformation phase with service level agreement.
    • Supervise the results of your digital transformation using a reporting dashboard powered by analytics while accelerating time to value with paced delivery cycles.
    Solution added

    Information Architecture Governance

    Optimize your information architecture for growth

    Information Architecture Governance

    Smart Objectives

    • Continuously adapt to a changing business environment by leveraging an agile and digital information architecture
    • Govern your IT architecture using a foundational technology block and digital services to digitize business processes across your organization without technology silos
    • Maximize the ROI of your information architecture.

    Smart Web Presence™ @ work

    Strategic Integration

    • Design a maturity model that will allow the adoption of digital transformation across the organization
    • Map out the digitization efforts to the business model, and rationalize using a shared infrastructure by avoiding silos
    • Design a standardized analytics framework that enable KPI calculations across initiatives.

    Multichannel Activation

    • Build an information architecture on the SMAC(social, mobile, analytics and cloud integration) stack of technologies designed for scalability and extensibility
    • Pilot digitized processes by rapidly testing adoption using A/B testing and shelve those that fail the test before they become investment sinkholes, using insights from analytics

    Measurable Growth

    • Deploy transformation of end to end processes in phases thereby ensuring business continuity and control over budget.
    • Consolidate the backbone of your information architecture, that’s where most investments should go.
    Solution added

    Social Mobile Analytics Cloud

    Don’t get SMACked

    Social Mobile Analytics Cloud

    Smart Objectives

    • Harness the multiplying effect of the SMAC (social, mobile, analytics cloud) stack to transform your business
    • “Unchain” your business value chain by creating collaborative ways of working within your organization and with business partners and customers

    Smart Web Presence™ @ work

    Strategic Integration

    • Identify key knowledge process areas across your business model where the confluence of new technologies and collaborative working can boost efficiency and increase profitability

    Multichannel Activation

    • Provide multichannel customer journeys, personalized to your audience
    • Leverage integrated technologies like content management systems, digital asset management, customer relationship management, analytics platforms and deploy in phases using a maturity model

    Measurable growth

    • Integrated SMAC technologies allow to create and syndicate content globally, thereby reducing cost of production despite multiple channels
    • Digital analytics brings a standardized approach across markets, products and channels and provides a performance dashboard for informing decision processes with true consumer insights
    Solution added

    Digital Disruption

    Disrupt your industry with digital innovation

    Digital Disruption

    Smart Objectives

    • Enable new business or operating models, such as product innovation or customer service.
    • Rapid business model evolution, time to market and initial growth.

    Smart Web Presence™ @ work

    Strategic Integration

    • Identify new business opportunities with SWOT/TOWS analysis, customer and competitive intelligence.
    • Breakdown of opportunity into digitized processes
    • Define A/B testing scenarios to verify digitized processes

    Multichannel Activation

    • Gather competitive and customer intelligence using multichannel analytics
    • Rapidly test scenarios using A/B testing and shelve those that fail the test before they become investment sinkholes, using insights from analytics.

    Measurable Growth

    • Deploy successful digitized processes with agile methodology thereby accelerating time to market
    • Growth rate and market share acquisition
    Solution added

    Digital Transformation

    Stay ahead of competition with a state of art digital transformation

    Digital Transformation

    Smart Objectives

    • Drive End-to-end process digitization
    • Leverage the plug and play dynamics of cloud technology to increase the velocity of digital transformation
    • Consolidate your portfolio of digital initiatives (both customer-facing and back-office systems and processes, up and down the supply chain) to facilitate governance and rationalize costs

    Smart Web Presence™ @ work

    Strategic Integration

    • Map digital initiatives on the business model canvas and dimension investments proportional to the value at stake
    • Set up a maturity model that fits your business to reach selected end to end process digitization
    • Identify foundation initiatives that will become the backbone of your information architecture, on which other initiatives can be built.

    Multichannel Activation

    • Rapidly test initiatives using A/B testing and shelve those that fail the test before they become investment sinkholes, using insights from analytics.
    • Benchmark cloud solutions and integrate them in phases using the adopted maturity model
    • Retain solutions that deliver best value for the organization across initiatives (avoid technology silos)

    Measurable Growth

    • Deploy transformation of end to end processes in phases thereby ensuring business continuity and control over budget.
    • Consolidate the backbone of your information architecture, that’s where most investments should go.
    Solution added

    Return On Investment

    Increase ROI with digitized business processes

    Return On Investment

    Smart  Objectives

    • Reduce the costs of doing business : digitize information-intensive processes that free transaction and labor costs.
    • Acquire market share through digital channels.
    • Integrate flexible, configurable billing solutions that can handle a wide-variety of consumption and subscription-based business models – and the ability to change them, quickly and without IT intervention.

    Smart Web Presence™ @ work

    Strategic Integration

    • Design business model transformation that digitizes selected back-office and customer facing processes for best profitability
    • Define market penetration strategy with KPI’s for digital marketing and sales channels.

    Multichannel Activation

    • Deploy multichannel ecommerce, digital fundraising and payment solutions
    • Set up analytics framework for measuring efficiency of customer facing and backoffice processes

    Measurable Growth

    • Maximize customer lifetime value using orchestrated customer lifecycle marketing solutions
    • Digitized processes delivered should increase the efficiency and profitability of your overall business model.
    Solution added

    Leverage the power of digital to generate business value

    Digital Business Strategy

    Solution added

    Boost your CommunicationMarketing & Sales with digitized business processes

    Demand Generation

    Build a strategic demand generation framework

    Demand Generation

    Smart Objectives

    • Engage, Nurture, Convert prospects into customers as a perpetual process
    • Align marketing and sales interactions with expectations of Buyer 2.0 (millenials)
    • Govern the demand generation technology stack as a company asset pluggable across initiatives

    Smart Web Presence™ @ work

    Strategic Integration

    • Break down marketing and sales activities into digitized processes mapped onto your business model
    • Define KPI’s for the digitized processes in line with company growth objectives (build notoriety, increase sales, promote new product or service etc)
    • Build technology layer by integrating inbound marketing, engagement marketing and lifecycle marketing technologies.

    Multichannel Activation

    • Orchestrate audience engagement with superior user experiences, build trust and qualify them into sales leads.
    • Harvest customer data across digital initiatives into the demand generation framework and consolidate them into a dashboard of insights
    • Plug all digital marketing campaigns to the framework in order to continuously compare their performance across channels and adapt marketing and sales capacities accordingly.

    Measurable Growth

    • Usage of demand generation framework as a pluggable asset with digital initiatives
    • Increase in sales conversions due to better qualified leads and increase in volume of leads
    • Maximize customer lifetime value by repeatedly converting buyer interests into revenue.
    Solution added

    Enterprise Social Networks

    Become a smart enterprise with a collaborative work culture

    Enterprise Social Networks

    Smart Objectives

    • Enable knowledge to flow seamlessly among connected employees over smartphones, tablets and other devices of choice
    • Enable search mechanisms that make it easier for business users to see data that is available and authorized.
    • Unbundle your business model to allow enhanced interactions among customers, suppliers, stakeholders, and employees.

    Smart Web Presence™ @ work

    Strategic Integration

    • Map out the information flows across your business model and identify most knowledge and information sensitive processes that can gain from a collaborative work culture
    • Assign visibility rules to information in order to guarantee security and relevance of information flows
    • Plan a training and adoption programme to develop a positive digital culture

    Multichannel Activation

    • Provide seamless authentication and user interfaces across devices and platforms
    • Digitize processes by de-duplicating content and favouring transparent group interactions (group edition, discussions, sharing, decisions)
    • Onboard key users across business units for early testing and training and ideally convert them into ambassadors for the adoption programme
    • Provide a common enterprise search platform throughout your organization that fosters knowledge transfer while preserving information security.

    Measurable Growth

    • Reduction of employee stress levels due to lack on information
    • Improved business process efficiencies
    • Reduction of information silos.
    Solution added

    User Experience

    Delight your audience with customer centric user experiences

    User Experience

    Smart Objectives

    •  Increase customer engagement, retention and conversion by  creating superior user experiences
    • Digitize the customer experience to deliver personalization and coherence across channels
    • Seamlessly integrate messaging and targeting across digital and analog channels.

    Smart Web Presence™ @ work

    Strategic Integration

    • Map your multichannel customer journey on your business model and provide intuitive and coherent interaction flows for the user across channels.
    • Define KPI’s for customer interactions across channels and split conversions stepwise in business processes
    • Identify the audience personas that best represent your audience segmentation in order to design user interfaces that support their digital behaviour

    Multichannel Activation

    • Deploy a branded visual identity that convey your positioning across digital and analog channels
    • Rapidly test user interfaces with A/B testing and conversion centered design patterns and integrate interfaces that best support conversions.
    • Harvest user data across all touch points, channels and campaigns in order to deliver personalized

    Measurable Growth

    • Increase in engagement and promotion by your brand fans
    • Better qualified leads for demand generation activities
    Solution added

    Build Trust

    Nurture your audience by building sustainable trust relationships

    Build Trust

    Smart Objectives

    • Build audience trust by providing personalized value propositions sustainably
    • Convert your audience into brand ambassadors
    • Tap into social media to develop a community of brand fans

    Smart Web Presence™ @ work

    Strategic Integration

    • Address privacy concerns by strategically giving control to your audience
    • Remain true to your brand positioning and mission statement to build your brand image across channels

    Multichannel activation

    • Favor opt-in models : A first step is allowing consumers to opt in or opt out of the collection, sharing, and use of their data
    • Adopt a coherent social media etiquette across your organization while engaging with your audience.
    • Collect information in a stepwise manner as you bring the customer through an end to end business process.

    Measurable Growth

    • Increase in audience engagement with your brand
    Solution added

    Big Data

    Go from big data to smart insights

    Big Data

    Smart Objectives

    • Don’t fall into Garbage IN Garbage Out : Measure relevant customer interactions across channels
    • Convert data into measurable KPI’s that illustrate the performance of end to end processes

    Smart Web Presence™ @ work

    Strategic Integration

    • Drive the design and execution of the overall data-analytics strategy while linking IT, analytics, and business-unit teams
    • Identify relevant customer data to harvest and consolidate across end to end digital processes and business units
    • Define a KPI dashboard supported by analytics data to inform decision processes across your business model.

    Multichannel activation

    • Deploy analytics as a standardized data harvesting platform
    • Make the platform pluggable as a service to digital processes, devices and channels

    Measurable Growth

    • Using analytics insights identify ineffective business processes and map them on your business model
    • Design cross functional digital initiatives that transform ineffective business processes and hence your operating model.
    Solution added

    Campaign Execution

    Optimize your messaging , audiencing and campaign results

    Campaign Execution

    Smart Objectives

    • Identify potential audiences and design personalized content
    • Promotes offerings to targeted audiences through marketing campaigns and expand engagement with across channels

    Smart Web Presence™ @ work

    Strategic Integration

    • Start with the identification of your organization’s mission statement and positioning statement for products/services to promote
    • Size target audiences using customer segmentation methods.
    • Personalize content offerings across channels through persona analysis
    • Design targeted slogans for campaigns and define KPI’s for your campaigns across audience segments

    Multichannel activation

    • Automate content marketing to target audiences across channels in order to provide coherent customer journeys to your products/services
    • Refine your messaging and content using A/B testing in order to generate the best engagement and conversion performance.
    • Continuously refine your keyword glossary and density through keyword research

    Measurable Growth

    • As an outbound activity,  audience coverage and engagement across channels should increase.
    • Using insights from analytics, dimension marketing automation across channels to maximize audience outreach
    Solution added

    Build superior audience relationships with engaging digital journeys.

    Marketing & Sales Performance

    Solution added

    Deliver superior results with managed digital services

    Business Continuity

    Ensure your business continuity while incrementally deploying digitized processes

    Business Continuity

    Smart Objectives

    • Separate build and run for maximum productivity for each activity.
    • Manage all technology changes during scheduled maintenance windows with minimum downtime
    • Measure the stability of your service, monitor outages and benefit from emergency hotline.

    Smart Web Presence™ @ work

    Strategic integration

    • Establish a common documented protocol for deploying software releases and configuration updates across digital initiatives
    • Prioritize changes and plan them according to business value
    • Integrate Service Level Agreements in contract

    Multichannel Activation

    • Industrialize continuous integration processes on a common framework across digital initiatives to guarantee stability of software releases.
    • Adopt an automated testing  platform for performance and functional testing
    • Adopt an end to end monitoring dashboard across digital initiatives

    Measurable Growth

    • Document known issues, workarounds, quick-fixes into a knowledge library
    • Reduction in service outages as a measure of stability after software deployments
    • Quick fail quick fix.
    Solution added

    Quality Assurance

    Enjoy the quality of service delivered by a workforce with specialised capabilities

    Quality Assurance

    Smart Objectives

    • From strategy to execution, benefit from professional expertise at every stage
    • Separate artistic direction, software development and hosting in individual activities orchestrated by befitting budgets and timeframes
    • Design campaigns with insights from panel of experts in the field of communication strategy

    Smart Web Presence™ @ work

    Strategic integration

    • Map out end to end digital process across your business model and prepare roadmap of transformation to deliver according to maturity model
    • Dispatch request for proposals and identify best proposals to retain for project
    • Orchestrate synergies between different teams with agile software development methods

    Multichannel Activation

    • Rapid prototyping and A/B testing to test feasibility of user stories and capability of teams
    • Leverage continuous integration to guarantee stability of software releases.

    Measurable Growth

    • Division of work into sizeable chunks that allow for expert service contracts
    • Improvement of overall time to value to deliver digital transformation
    •  Integration of best providers in longer term partnership development strategy
    Solution added

    Maximize Technology ROI

    Maximize ROI of technology infrastructure investment across campaigns.

    Maximize Technology ROI

    Smart Objectives

    • Pay only for production deployment, let provider manage staging and development environments.
    • Control payment by a monthly billing contract instead of upfront capital investment
    • Get value for your money by scaling on demand as your organization grows.

    Smart Web Presence™ @ work

    Strategic Integration

    • Establish the information architecture backbone and digital maturity model to build on
    • Map out end to end digital process across your business model and prepare roadmap of transformation to deliver according to maturity model
    • Plan campaign calendar and identify budget for running them split into content and technology infrastructure scaling.

    Multichannel activation

    • Focus on content re-use across channels and digital initiatives using a digital asset management technology
    • Orchestrate campaign execution using a common demand generation framework
    • Leverage cloud technologies with monthly billing model for infrastructure and technology

    Measurable Growth

    • Increase conversion rates down the sales funnel
    • Consolidate analytics across campaigns into common analytics framework for delivering business insights
    • Grow social community and brand fans by re-using consumer insights from demand generation framework
    Solution added

    Scale on demand

    Leverage cloud technologies to scale on demand

    Scale on demand

    Smart Objectives

    • Benefit from a rapid development model that splits development, staging and production environment on the cloud all accessible via the internet.
    • Identify technologies that allow best scalability and feature set according to established maturity model
    • Guarantee the security model of cloud technologies retained while delegating management of infrastructure

    Smart Web Presence™ @ work

    Strategic Integration

    • Establish the information architecture backbone and digital maturity model to build on
    • Map out end to end digital process across your business model and prepare roadmap of transformation to deliver according to maturity model
    • Split information architecture into security zones (public, semi-public, private) and specify how cloud technologies integrate with on premise technologies if any

    Multichannel Activation

    • Rapid prototyping and A/B testing to test feasibility of user stories
    • Decouple cross process functionalities into frameworks, like demand generation, analytics, authentication into consumable throughout digital initiatives

    Measurable Growth

    •  Incrementally build a portfolio of cloud technologies adopted and governed by your organization
    • Avoid technology silos and consolidate technologies into frameworks consumable across your organization
    • Scale on demand and as business grows while controlling costs.
    Solution added

    Rapid Release Cycles

    Deliver digital transformation by agile and rapid release cycles

    Rapid Release Cycles

    Smart Objectives

    • Deliver production-ready software in small chunks at a regularly paced rhythm of weeks, accelerating time-to-value
    • Increase flexibility and predictability once a software development program begins

    Smart Web Presence™ @ work

    Strategic Integration

    • Break down business processes into digital processes and user stories
    • Establish the information architecture backbone and digital maturity model to build on
    • Map out end to end digital process and prepare roadmap of transformation to deliver according to maturity model
    • Prioritize user stories according to business value and package into development sprints.

    Multichannel Activation

    • Deliver incremental changes continuously across business processes
    • Rapid prototyping and A/B testing to test feasibility of user stories
    • Consolidate branding and front end components into re-usable code libraries across digital initiatives.

    Measurable Growth

    • Monthly release cycles
    • Incremental changes that build into end to end digitized business processes.
    Solution added

    Enjoy the results delivered by a managed and secured digital presence

    Managed Digital Services

    Solution added

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