Digital
Presence
for
Digital Business Strategy
Solution added
Start with a winning Digital Business Strategy
Delegate your digital agenda
A digital center of excellence at your service
Delegate your digital agenda
Smart Objectives
- Orchestrate a cross functional digital strategy without consuming senior-management time and attention.
- Turn your digital agenda into end to end business and operating models
- Rely on a pool of talent, as a center of excellence to sustainably accompany your organization as it embraces digital culture.
Smart Web Presence™ @ work
Strategic Integration
- Map out the digitization efforts to the business model, and rationalize using a shared infrastructure by avoiding silos
- Design a maturity model that will allow the adoption of digital transformation across the organization
- Define a cycle of continuous delivery and improvement managed by agile development processes.
Multichannel Activation
- Accompany business leads to design digitized processes, break down into development capacity and sequence out implementation in phases using a maturity model for end to end processes.
- Deliver production-ready digitized processes in small chunks at a regularly paced rhythm of weeks, accelerating time-to-value.
- Rapidly test processes using A/B testing and shelve those that fail the test before they become investment sinkholes, using insights from analytics.
Measureable Growth
- Guarantee business continuity during transformation phase with service level agreement.
- Supervise the results of your digital transformation using a reporting dashboard powered by analytics while accelerating time to value with paced delivery cycles.
Solution added
Information Architecture Governance
Optimize your information architecture for growth
Information Architecture Governance
Smart Objectives
- Continuously adapt to a changing business environment by leveraging an agile and digital information architecture
- Govern your IT architecture using a foundational technology block and digital services to digitize business processes across your organization without technology silos
- Maximize the ROI of your information architecture.
Smart Web Presence™ @ work
Strategic Integration
- Design a maturity model that will allow the adoption of digital transformation across the organization
- Map out the digitization efforts to the business model, and rationalize using a shared infrastructure by avoiding silos
- Design a standardized analytics framework that enable KPI calculations across initiatives.
Multichannel Activation
- Build an information architecture on the SMAC(social, mobile, analytics and cloud integration) stack of technologies designed for scalability and extensibility
- Pilot digitized processes by rapidly testing adoption using A/B testing and shelve those that fail the test before they become investment sinkholes, using insights from analytics
Measurable Growth
- Deploy transformation of end to end processes in phases thereby ensuring business continuity and control over budget.
- Consolidate the backbone of your information architecture, that’s where most investments should go.
Solution added
Social Mobile Analytics Cloud
Don’t get SMACked
Social Mobile Analytics Cloud
Smart Objectives
- Harness the multiplying effect of the SMAC (social, mobile, analytics cloud) stack to transform your business
- “Unchain” your business value chain by creating collaborative ways of working within your organization and with business partners and customers
Smart Web Presence™ @ work
Strategic Integration
- Identify key knowledge process areas across your business model where the confluence of new technologies and collaborative working can boost efficiency and increase profitability
Multichannel Activation
- Provide multichannel customer journeys, personalized to your audience
- Leverage integrated technologies like content management systems, digital asset management, customer relationship management, analytics platforms and deploy in phases using a maturity model
Measurable growth
- Integrated SMAC technologies allow to create and syndicate content globally, thereby reducing cost of production despite multiple channels
- Digital analytics brings a standardized approach across markets, products and channels and provides a performance dashboard for informing decision processes with true consumer insights
Solution added
Digital Disruption
Disrupt your industry with digital innovation
Digital Disruption
Smart Objectives
- Enable new business or operating models, such as product innovation or customer service.
- Rapid business model evolution, time to market and initial growth.
Smart Web Presence™ @ work
Strategic Integration
- Identify new business opportunities with SWOT/TOWS analysis, customer and competitive intelligence.
- Breakdown of opportunity into digitized processes
- Define A/B testing scenarios to verify digitized processes
Multichannel Activation
- Gather competitive and customer intelligence using multichannel analytics
- Rapidly test scenarios using A/B testing and shelve those that fail the test before they become investment sinkholes, using insights from analytics.
Measurable Growth
- Deploy successful digitized processes with agile methodology thereby accelerating time to market
- Growth rate and market share acquisition
Solution added
Digital Transformation
Stay ahead of competition with a state of art digital transformation
Digital Transformation
Smart Objectives
- Drive End-to-end process digitization
- Leverage the plug and play dynamics of cloud technology to increase the velocity of digital transformation
- Consolidate your portfolio of digital initiatives (both customer-facing and back-office systems and processes, up and down the supply chain) to facilitate governance and rationalize costs
Smart Web Presence™ @ work
Strategic Integration
- Map digital initiatives on the business model canvas and dimension investments proportional to the value at stake
- Set up a maturity model that fits your business to reach selected end to end process digitization
- Identify foundation initiatives that will become the backbone of your information architecture, on which other initiatives can be built.
Multichannel Activation
- Rapidly test initiatives using A/B testing and shelve those that fail the test before they become investment sinkholes, using insights from analytics.
- Benchmark cloud solutions and integrate them in phases using the adopted maturity model
- Retain solutions that deliver best value for the organization across initiatives (avoid technology silos)
Measurable Growth
- Deploy transformation of end to end processes in phases thereby ensuring business continuity and control over budget.
- Consolidate the backbone of your information architecture, that’s where most investments should go.
Solution added
Return On Investment
Increase ROI with digitized business processes
Return On Investment
Smart Objectives
- Reduce the costs of doing business : digitize information-intensive processes that free transaction and labor costs.
- Acquire market share through digital channels.
- Integrate flexible, configurable billing solutions that can handle a wide-variety of consumption and subscription-based business models – and the ability to change them, quickly and without IT intervention.
Smart Web Presence™ @ work
Strategic Integration
- Design business model transformation that digitizes selected back-office and customer facing processes for best profitability
- Define market penetration strategy with KPI’s for digital marketing and sales channels.
Multichannel Activation
- Deploy multichannel ecommerce, digital fundraising and payment solutions
- Set up analytics framework for measuring efficiency of customer facing and backoffice processes
Measurable Growth
- Maximize customer lifetime value using orchestrated customer lifecycle marketing solutions
- Digitized processes delivered should increase the efficiency and profitability of your overall business model.
Solution added
Leverage the power of digital to generate business value
Boost your Communication, Marketing & Sales with digitized business processes
Demand Generation
Build a strategic demand generation framework
Demand Generation
Smart Objectives
- Engage, Nurture, Convert prospects into customers as a perpetual process
- Align marketing and sales interactions with expectations of Buyer 2.0 (millenials)
- Govern the demand generation technology stack as a company asset pluggable across initiatives
Smart Web Presence™ @ work
Strategic Integration
- Break down marketing and sales activities into digitized processes mapped onto your business model
- Define KPI’s for the digitized processes in line with company growth objectives (build notoriety, increase sales, promote new product or service etc)
- Build technology layer by integrating inbound marketing, engagement marketing and lifecycle marketing technologies.
Multichannel Activation
- Orchestrate audience engagement with superior user experiences, build trust and qualify them into sales leads.
- Harvest customer data across digital initiatives into the demand generation framework and consolidate them into a dashboard of insights
- Plug all digital marketing campaigns to the framework in order to continuously compare their performance across channels and adapt marketing and sales capacities accordingly.
Measurable Growth
- Usage of demand generation framework as a pluggable asset with digital initiatives
- Increase in sales conversions due to better qualified leads and increase in volume of leads
- Maximize customer lifetime value by repeatedly converting buyer interests into revenue.
Solution added
Enterprise Social Networks
Become a smart enterprise with a collaborative work culture
Enterprise Social Networks
Smart Objectives
- Enable knowledge to flow seamlessly among connected employees over smartphones, tablets and other devices of choice
- Enable search mechanisms that make it easier for business users to see data that is available and authorized.
- Unbundle your business model to allow enhanced interactions among customers, suppliers, stakeholders, and employees.
Smart Web Presence™ @ work
Strategic Integration
- Map out the information flows across your business model and identify most knowledge and information sensitive processes that can gain from a collaborative work culture
- Assign visibility rules to information in order to guarantee security and relevance of information flows
- Plan a training and adoption programme to develop a positive digital culture
Multichannel Activation
- Provide seamless authentication and user interfaces across devices and platforms
- Digitize processes by de-duplicating content and favouring transparent group interactions (group edition, discussions, sharing, decisions)
- Onboard key users across business units for early testing and training and ideally convert them into ambassadors for the adoption programme
- Provide a common enterprise search platform throughout your organization that fosters knowledge transfer while preserving information security.
Measurable Growth
- Reduction of employee stress levels due to lack on information
- Improved business process efficiencies
- Reduction of information silos.
Solution added
User Experience
Delight your audience with customer centric user experiences
User Experience
Smart Objectives
- Increase customer engagement, retention and conversion by creating superior user experiences
- Digitize the customer experience to deliver personalization and coherence across channels
- Seamlessly integrate messaging and targeting across digital and analog channels.
Smart Web Presence™ @ work
Strategic Integration
- Map your multichannel customer journey on your business model and provide intuitive and coherent interaction flows for the user across channels.
- Define KPI’s for customer interactions across channels and split conversions stepwise in business processes
- Identify the audience personas that best represent your audience segmentation in order to design user interfaces that support their digital behaviour
Multichannel Activation
- Deploy a branded visual identity that convey your positioning across digital and analog channels
- Rapidly test user interfaces with A/B testing and conversion centered design patterns and integrate interfaces that best support conversions.
- Harvest user data across all touch points, channels and campaigns in order to deliver personalized
Measurable Growth
- Increase in engagement and promotion by your brand fans
- Better qualified leads for demand generation activities
Solution added
Build Trust
Nurture your audience by building sustainable trust relationships
Build Trust
Smart Objectives
- Build audience trust by providing personalized value propositions sustainably
- Convert your audience into brand ambassadors
- Tap into social media to develop a community of brand fans
Smart Web Presence™ @ work
Strategic Integration
- Address privacy concerns by strategically giving control to your audience
- Remain true to your brand positioning and mission statement to build your brand image across channels
Multichannel activation
- Favor opt-in models : A first step is allowing consumers to opt in or opt out of the collection, sharing, and use of their data
- Adopt a coherent social media etiquette across your organization while engaging with your audience.
- Collect information in a stepwise manner as you bring the customer through an end to end business process.
Measurable Growth
- Increase in audience engagement with your brand
Solution added
Big Data
Go from big data to smart insights
Big Data
Smart Objectives
- Don’t fall into Garbage IN Garbage Out : Measure relevant customer interactions across channels
- Convert data into measurable KPI’s that illustrate the performance of end to end processes
Smart Web Presence™ @ work
Strategic Integration
- Drive the design and execution of the overall data-analytics strategy while linking IT, analytics, and business-unit teams
- Identify relevant customer data to harvest and consolidate across end to end digital processes and business units
- Define a KPI dashboard supported by analytics data to inform decision processes across your business model.
Multichannel activation
- Deploy analytics as a standardized data harvesting platform
- Make the platform pluggable as a service to digital processes, devices and channels
Measurable Growth
- Using analytics insights identify ineffective business processes and map them on your business model
- Design cross functional digital initiatives that transform ineffective business processes and hence your operating model.
Solution added
Campaign Execution
Optimize your messaging , audiencing and campaign results
Campaign Execution
Smart Objectives
- Identify potential audiences and design personalized content
- Promotes offerings to targeted audiences through marketing campaigns and expand engagement with across channels
Smart Web Presence™ @ work
Strategic Integration
- Start with the identification of your organization’s mission statement and positioning statement for products/services to promote
- Size target audiences using customer segmentation methods.
- Personalize content offerings across channels through persona analysis
- Design targeted slogans for campaigns and define KPI’s for your campaigns across audience segments
Multichannel activation
- Automate content marketing to target audiences across channels in order to provide coherent customer journeys to your products/services
- Refine your messaging and content using A/B testing in order to generate the best engagement and conversion performance.
- Continuously refine your keyword glossary and density through keyword research
Measurable Growth
- As an outbound activity, audience coverage and engagement across channels should increase.
- Using insights from analytics, dimension marketing automation across channels to maximize audience outreach
Solution added
Build superior audience relationships with engaging digital journeys.
Marketing & Sales Performance
Solution added
Deliver superior results with managed digital services
Business Continuity
Ensure your business continuity while incrementally deploying digitized processes
Business Continuity
Smart Objectives
- Separate build and run for maximum productivity for each activity.
- Manage all technology changes during scheduled maintenance windows with minimum downtime
- Measure the stability of your service, monitor outages and benefit from emergency hotline.
Smart Web Presence™ @ work
Strategic integration
- Establish a common documented protocol for deploying software releases and configuration updates across digital initiatives
- Prioritize changes and plan them according to business value
- Integrate Service Level Agreements in contract
Multichannel Activation
- Industrialize continuous integration processes on a common framework across digital initiatives to guarantee stability of software releases.
- Adopt an automated testing platform for performance and functional testing
- Adopt an end to end monitoring dashboard across digital initiatives
Measurable Growth
- Document known issues, workarounds, quick-fixes into a knowledge library
- Reduction in service outages as a measure of stability after software deployments
- Quick fail quick fix.
Solution added
Quality Assurance
Enjoy the quality of service delivered by a workforce with specialised capabilities
Quality Assurance
Smart Objectives
- From strategy to execution, benefit from professional expertise at every stage
- Separate artistic direction, software development and hosting in individual activities orchestrated by befitting budgets and timeframes
- Design campaigns with insights from panel of experts in the field of communication strategy
Smart Web Presence™ @ work
Strategic integration
- Map out end to end digital process across your business model and prepare roadmap of transformation to deliver according to maturity model
- Dispatch request for proposals and identify best proposals to retain for project
- Orchestrate synergies between different teams with agile software development methods
Multichannel Activation
- Rapid prototyping and A/B testing to test feasibility of user stories and capability of teams
- Leverage continuous integration to guarantee stability of software releases.
Measurable Growth
- Division of work into sizeable chunks that allow for expert service contracts
- Improvement of overall time to value to deliver digital transformation
- Integration of best providers in longer term partnership development strategy
Solution added
Maximize Technology ROI
Maximize ROI of technology infrastructure investment across campaigns.
Maximize Technology ROI
Smart Objectives
- Pay only for production deployment, let provider manage staging and development environments.
- Control payment by a monthly billing contract instead of upfront capital investment
- Get value for your money by scaling on demand as your organization grows.
Smart Web Presence™ @ work
Strategic Integration
- Establish the information architecture backbone and digital maturity model to build on
- Map out end to end digital process across your business model and prepare roadmap of transformation to deliver according to maturity model
- Plan campaign calendar and identify budget for running them split into content and technology infrastructure scaling.
Multichannel activation
- Focus on content re-use across channels and digital initiatives using a digital asset management technology
- Orchestrate campaign execution using a common demand generation framework
- Leverage cloud technologies with monthly billing model for infrastructure and technology
Measurable Growth
- Increase conversion rates down the sales funnel
- Consolidate analytics across campaigns into common analytics framework for delivering business insights
- Grow social community and brand fans by re-using consumer insights from demand generation framework
Solution added
Scale on demand
Leverage cloud technologies to scale on demand
Scale on demand
Smart Objectives
- Benefit from a rapid development model that splits development, staging and production environment on the cloud all accessible via the internet.
- Identify technologies that allow best scalability and feature set according to established maturity model
- Guarantee the security model of cloud technologies retained while delegating management of infrastructure
Smart Web Presence™ @ work
Strategic Integration
- Establish the information architecture backbone and digital maturity model to build on
- Map out end to end digital process across your business model and prepare roadmap of transformation to deliver according to maturity model
- Split information architecture into security zones (public, semi-public, private) and specify how cloud technologies integrate with on premise technologies if any
Multichannel Activation
- Rapid prototyping and A/B testing to test feasibility of user stories
- Decouple cross process functionalities into frameworks, like demand generation, analytics, authentication into consumable throughout digital initiatives
Measurable Growth
- Incrementally build a portfolio of cloud technologies adopted and governed by your organization
- Avoid technology silos and consolidate technologies into frameworks consumable across your organization
- Scale on demand and as business grows while controlling costs.
Solution added
Rapid Release Cycles
Deliver digital transformation by agile and rapid release cycles
Rapid Release Cycles
Smart Objectives
- Deliver production-ready software in small chunks at a regularly paced rhythm of weeks, accelerating time-to-value
- Increase flexibility and predictability once a software development program begins
Smart Web Presence™ @ work
Strategic Integration
- Break down business processes into digital processes and user stories
- Establish the information architecture backbone and digital maturity model to build on
- Map out end to end digital process and prepare roadmap of transformation to deliver according to maturity model
- Prioritize user stories according to business value and package into development sprints.
Multichannel Activation
- Deliver incremental changes continuously across business processes
- Rapid prototyping and A/B testing to test feasibility of user stories
- Consolidate branding and front end components into re-usable code libraries across digital initiatives.
Measurable Growth
- Monthly release cycles
- Incremental changes that build into end to end digitized business processes.
Solution added
Enjoy the results delivered by a managed and secured digital presence
Managed Digital Services
Solution added
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